SURVEILLANCE CAPITALISM AND HUMAN DIGNITY: TECHNOLOGY, DATA, AND EXCLUSION IN THE 21ST CENTURY SOCIETY
Abstract
This article explores the phenomenon of surveillance capitalism and its intersection with human dignity in the knowledge society. Employing a dialectical methodological approach in descriptive and qualitative research, with content analysis, documentary research, and bibliographic review techniques, it analyzes the central role of data as economic assets, addressing the resulting inequalities, implications for individual privacy.The investigation details how data have become an integral part of identities, being aggregated, analyzed, and monetized. It also assesses the tracking and profiling of users by technology giants, revealing the need for solutions that reconcile new technologies with fundamental rights. The conclusion emphasizes the need to build a digital infrastructure that respects privacy, promotes transparency, ensures equity, and places human dignity at the center of the digital age.
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