CORPORATE COMMUNICATION AND THE SAMARCO TRAGEDY
Abstract
This study sought to verify the institutional communication practices adopted by Samarco (mining company, subsidiary of Vale), in the episode of the tailings dam rupture, in Mariana, MG. Therefore, we sought to observe, first, the relationship of the company with its stakeholders, including authorities, community, suppliers, customers, the press and society in general. The designation of the organization as mission, vision and values was also observed and compared with the day-to-day communication practices of Samarco. The material used in the survey included the company's website, news published in the press and data made available in official documents. The conclusions indicate that in the course of the management of crisis and post-crisis communication, the material published by the mining company Samarco sought and sought to filter information in order to release the company from its responsibilities with the event, neglecting the commitments described in its mission, thus blunting its transparency.
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