DIGITAL CONSUMER RELATIONSHIP: LEGAL CONSEQUENCES APPLIED TO MISLEADING AND ABUSIVE ADVERTISING

Abstract

This article will address the legal consequences arising from misleading and abusive advertising in consumer relationships based on the digital market. Consumer protection legislation plays an essential role in trying to stop predatory advertising strategies, which have experienced exponential growth with the evolution of the digital market. The objective of the research is to identify the main misleading and abusive advertising practices in the digital sphere, evaluate the gaps in consumer legislation and the legal consequences in the lives of consumers. The methodology chosen was the deductive method, based on the analysis of legislative, jurisprudence and bibliographical sources. The result was the observation that the combination of consumerist and subsidiarily civil and administrative standards, are currently used to combat misleading and abusive advertising in the digital space. 


KEYWORDS: Legal consequences of misleading advertising. Legal consequences of abusive advertising. Advertising within the digital market.

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Author Biographies

Ana Flávia Fistarol Franco, UFMS

Graduada em direito pela Universidade Federal de Mato Grosso do Sul (UFMS).

Bruno Marini, UFMS

Doutorando em Saúde pela UFMS, mestre em Desenvolvimento Local (com foco em Saúde Pública e Direitos Humanos) pela UCDB e especialista em Direito Constitucional (UCDB) Professor de Direito na UFMS.

Published
2025-07-18
How to Cite
FISTAROL FRANCO, Ana Flávia; MARINI, Bruno. DIGITAL CONSUMER RELATIONSHIP: LEGAL CONSEQUENCES APPLIED TO MISLEADING AND ABUSIVE ADVERTISING. LexCult electronic Journal of law and humanities, [S.l.], v. 9, n. 2, p. 76-95, july 2025. ISSN 2594-8261. Available at: <http://revistaauditorium.jfrj.jus.br/index.php/LexCult/article/view/863>. Date accessed: 21 oct. 2025. doi: https://doi.org/10.30749/2594-8261.v9n2p76-95.
Section
Dossiê Responsabilidade civil e Responsabilidade penal: temas interdisciplinares