DIGITAL CONSUMER RELATIONSHIP: LEGAL CONSEQUENCES APPLIED TO MISLEADING AND ABUSIVE ADVERTISING
Abstract
This article will address the legal consequences arising from misleading and abusive advertising in consumer relationships based on the digital market. Consumer protection legislation plays an essential role in trying to stop predatory advertising strategies, which have experienced exponential growth with the evolution of the digital market. The objective of the research is to identify the main misleading and abusive advertising practices in the digital sphere, evaluate the gaps in consumer legislation and the legal consequences in the lives of consumers. The methodology chosen was the deductive method, based on the analysis of legislative, jurisprudence and bibliographical sources. The result was the observation that the combination of consumerist and subsidiarily civil and administrative standards, are currently used to combat misleading and abusive advertising in the digital space.
KEYWORDS: Legal consequences of misleading advertising. Legal consequences of abusive advertising. Advertising within the digital market.
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